Retail
A loyalty app for a retail chain
Customers carry their card in the app, see their points and personal offers, and get a receipt after every purchase.
The challenge
The loyalty programme runs on plastic cards and paper coupons. The marketing team cannot reach customers between visits, and learns what worked only weeks later.
The solution
- 01
Agree the first release with the marketing team: the card, points, personal offers and receipts.
- 02
Build the app for iOS and Android from one codebase, connected to the tills and the loyalty database.
- 03
Launch it in a few stores first, then roll it out across the chain.
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